Trilobite
Contributor
Agree. Have carried a variety of expensive camera and optics in a soft sided carry-on on c. 25 international trips over the years and never had any damage. I just put the lens case on land camera and telephoto and a neoprene case on my uw housing; then cushion the bottom with clothes (need those in there anyway in case checked luggage is delayed).Those duffels are great eh. I cant think of other luggage options, but would it be so bad to have the camera / housing / strobes etc wrapped up in bubble wrap inside a small duffel? If it's on your back or a cubbyhole most of the time, I can't see it being that easy to damage...
As for Lion Air, I had no problems with my usual carry-on flying with them. But it's soft-sided, so easier to fit in tight spaces.