I believe the dive industry (specifically, consumer perception of it) is ENTIRELY upside-down. I believe there is virtually no value placed on instruction, and high value placed on equipment (and therefore, equipment sales).
I happen to be an independent instructor, and teach periodically through two shops. My instructor certifications, combined, cost over $3000 by the time all the manuals and everything were purchased, and I paid for it myself. My insurance costs over $500 per year.
I get paid somewhere between $50-$75 per student for my OW classes, which involve 5 nights of lecture, four pool sessions, and six open water dives (or more, if the student needs it). I'm fortunate to be married to an assistant instructor, which means I can generally handle up to 6 students at a time... more than that is insane.
So, assuming 6 students at $75/head, I get paid $450 for a full OW class. This class takes roughly 40 hours of my time, or roughly $11 per hour (which doesn't include driving time or gasoline, or other expenses like that).
If I can teach one class every other month, which is a LOT, it takes me almost two years to recoup just the investment I have in my instructor training and insurance... nevermind all the other classes and equipment I've paid for (and enjoyed!) to get to the point where could be a competent instructor....
Now, if it sounds like I'm being a whiner, I'm not... I enjoy teaching. But the point is that the reason quality diving instruction is hard to find is NOT because it's too expensive.... it's because it's TOO CHEAP.
Diving instructors do what they do because they love diving. The agencies do everything they can do to make classes as short as possible, because the more students they certify, the more money they make. Dive shops make classes cheap (a loss leader) so that students will come in and buy gear, which is how they keep the doors open. New OW students come into diving thinking it's easy, and subsequently find benefit in classes that are shortest and cheapest, rather than longest and most expensive.
It amazes me to watch new students come into a class and complain about it costing $175, only to see them spend a couple of thousand bucks on gear after the class is over without batting an eye.
Sorry if this sounds like a rant...
But remembering that I'm just a diver too, as I look back on my diving career the things that have been MOST VALUABLE to me were the classes I've taken. Gear comes and goes, but the education I've received is what I will benefit from for as long as I live.
If I had it my way, classes would be a month long and cost $3000.... and they'd be worth every penny....
-david