What does your choice of scuba gear say about you?

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People keep asking me what kind of rebreather I have

Picture2005-10.jpg
 
Yer lookin' at it,
this is what I use for minimalist diving.

The suit was $390
The weights I poured myself from tire weights (free)
The rubber weightbelt was $19.95
The tank was free
The reg was Free (trade)
The fins were $150
The socks I made out of an old 1/4" Rubatex suit - free
The compass was a gift
The bottom timer was a gift
The gun was $269, but I tie my own bands for about $10 a set (4 sets so far)
The game hook I made (free)
Double ended s/s bolt snap was $4
The J-rod I made (free)
The mask was $39
The BFK was free (gift)
The s/s tank bands I made from scrap stainless (free)
The harness I sewed and made from scratch and it replicates an old one to a "T" including the 1" d-rings I made for connections - double D-rings for waist strap, shoulder straps, and chest strap (loop back under d-ring and pull "tail" to release)...works great, materials about $5.
Gloves were $39

So what is this "image"?
 

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... all it lacks, Eric, is a hand-painted sign that says "Will dive for food" ... ;)

... Bob (Grateful Diver)

---------- Post added March 23rd, 2015 at 12:00 PM ----------

People keep asking me what kind of rebreather I have

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... nice hat ... ;)

... Bob (Grateful Diver)
 
If a person dives in all hand me down gear they got for free does that mean they are responsible for the "image" of that gear, or does the "image" still belong to the original person who bought it new and picked it out?
Just curious.

Image is typically transferable... It says so right there in the warranty.

Of course that's not always a GOOD thing. (Do you want to be the guy who bought a USED SpareAir?)

:D
 
If a person dives in all hand me down gear they got for free does that mean they are responsible for the "image" of that gear, or does the "image" still belong to the original person who bought it new and picked it out?
Just curious.

Image is typically transferable... It says so right there in the warranty.

Of course that's not always a GOOD thing. (Do you want to be the guy who bought a USED SpareAir?)

:D
Compatibility is more important in an overhead environment rather than "image".

The Truk Stop Dive Guides all have recently "fund-me " second hand DIR/Hogarth equipment BP/W etc (Thanks again to Rob McGann for setting up the account, and to everyone who donated items or money!) --and now donated Petrel Computers to replace old Tec 2G's, of which one replacement Petrel was given as "tip" for nearly seven consecutive years of service guiding me on just about every shallow & deep wreck in the lagoon.
 
Ah yes... clients and market research.

[video=youtube;eXRM3lFRwRI]https://www.youtube.com/watch?v=eXRM3lFRwRI[/video]

Are you trying to draw a parallel to some dive manufacturer who makes gear as defective as those cans?

Interesting chart. It says to me that people are far more comfortable judging others than they are judging themselves.


I myself buy the gear I do to pick up women. It hasn't worked yet.. at all.. but maybe someday!
 
An interesting article in this month's Harvard Business Review on the topic of brand choice:

The Science of Why Cool Products Make Us Feel Better About Ourselves: http://s.hbr.org/19UcySy

"Steven Quartz, a coauthor with Anette Asp of the newly released Cool, began investigating this topic with an experiment in his neuroscience lab at the California Institute of Technology. He asked a group of design students to rate a variety of images—cars, clothes, bottled water, logos, celebrities, you name it—as cool or uncool, and then showed the same images to another set of aspiring designers while scanning their brains with an fMRI machine. The scans showed that when the second group of students saw an image that had, without their knowledge, been deemed cool—a photo of Mick Jagger, for example, or an offbeat brand symbol—their medial prefrontal cortexes went into overdrive. This front section of the brain handles tasks such as daydreaming, planning, and, most of all, self-reflection—that is, it plays a crucial role in helping us shape our identities. Cool products make us feel better about ourselves."

Further reading on the topic:

Cool: How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World
Steven Quartz and Anette Asp
Farrar, Straus and Giroux, 2015

Decoding the New Consumer Mind: How and Why We Shop and Buy
Kit Yarrow
Jossey-Bass, 2014
 
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Cool products make us feel better about ourselves.

Crap, now I'm going to have to go and buy new gear. Of course, I doubt if my wife will feel better about me, or my image, if I do.



Bob
----------------------------------------
I dress for the image. Not for myself, not for the public, not for fashion, not for men.
Marlene Dietrich
 
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RJP, I'm sorry, I may not be a marketing god so you may want to ignore my comments here. I find fault in the study you linked. If they find a borderline geriatric patient "Mick Jagger" to be "COOL" I must be a goddamned rock star!:D
 

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