my advice would be to compare the prices at the dive shop with prices you can find online. if they are in the same ballpark, buy them at the shop. I just bought almost all of my gear online. the only thing I got from a diveshop was a new mouthpiece and quick disconnect for my ss1.
I got all my stuff from scuba.com from their display model clearance sale. I bought a BP&W, regulator, and gauges, and saved close to $800 vs. regular prices. there is no way any diveshop could have come close to competing with that in my opinion.
I wanted to buy my stuff prior to getting certified (against most peoples advice) and outside of a diveshop because I believe most things in life are a hustle. I was brand new to scuba, never dove before and didn't want to buy what someone was trying to sell me instead of what I should be buying. If you go into 5 different shops, each of them will tell you that what they sell is the best. If you are brand new to scuba, you are taking a chance of unknowingly buying the wrong gear. There is a ton of good info on this board as far as brands, models, opinions, etc. use it and buy it based on that, rather than what someone is trying to push off of their shelves.
I'm not bashing dive shops at all, the one I ended up finding after I bought my gear is great. they didn't give me any crap about not buying my gear from them. I'm sure they realize that they will be servicing it, and I will be diving with them very often, so the money I initially didn't spent with the will make its way to their registers.
---------- Post added October 13th, 2013 at 09:32 AM ----------
Friday I got done work early and decided to check out a dive shop in south jersey. I didn't need anything in particular, just killing time. While I was there, the girl behind the counter showed me a $189 dive light. She told me they had them manufactured for the shop and was showing me its advantages over other lights.
Here is their light from their website:
American Diving Supply Tactical Dive Light ADL-100 Anodized Aluminum, LED, Dive Light, Tactical Light, Diving Light, Dive, Diving, Light , Flash light , Underwater, Krypton, Krypton-lite
oddly enough, I found the same light via ebay, but with some time I'm sure I can locate an Asian seller directly and get them for a much lower price with whatever name I want engraved on them:
1200LM CREE XM L T6 LED Underwater Diving LED Flashlight CREE LED Torch | eBay
1000 Lumens 10 w CREE LED Under Water Diving Flash Light Great on Land as Well | eBay
the guy selling them for $57 is making money, the guy selling them for $89 is making money, why does that shop need $100+ more for the same light?