scubatoys:Yea, I know that is how the quote goes, but when people look at it on the surface, some read fittest as simply the strongest. You see the life guard on the beach and say, wow, look how fit he is... as in fitness coach.
You are 100% right - but the shortened quote takes out what I feel is the most important factor - when dealing with blue footed boobies, or scuba shops - and that is the ability to adapt. And while Webster has that definition for fit:
1) : adapted to an end or design : suitable by nature or by art (2) : adapted to the environment so as to be capable of surviving
To many the other definition stands out:
sound physically and mentally : HEALTHY
And I always point out to my employees, it does not matter how much we did in sales last week. It doesn't matter how good our customer service was last month. What matters is how are we going to do today, and how are we going to improve for tomorrow.
Aggree everything! But what happens in many businesses (maybe also in scuba). Someone enters the market with millions in his pocket, getting better purchase prices and can effort to make a big minus the first 5 years. So he can be cheaper than everyone and he may also a OK customer support and kill all the small shops.
That happend in my country will all the small supermarkets/TV-Hifi/computer/book shops, just only big chains anymore.