pilot fish:
I look for Wall St to punish Jetblue, current price, $13.85. I look for it to open lower and exceed it's usual 5 million shares traded daily. I look for it to close down 10% to 15%. I look for increased short positions and increased downward pressure.
The Street will now see that it can no longer maintain its business model of cheap fares, this debacle has revealed why they cannot, and in order for it to stay competitive they will have to raise fares. The BS you will hear is it's because of the Passenger Bill of Rights. NO its not! It's because with those cheap fares they can not maintain a competitive structure and stay competitive with other airlines.
They have a 52 week trading range of $8,90 to $17.02. I see it trading at teh lower end over the next 6 months. We'll see if the public has learned anything also.
JetBlue Shares Fall Most in 7 Months on Flight Delays (Update3)
By Eric Torbenson and Greg Bensinger
Feb. 20 (Bloomberg) -- JetBlue Airways Corp. shares fell the most in seven months after a winter storm stranded thousands of passengers and Chief Executive Officer David Neeleman said the crisis may cost the company $30 million.
Neeleman apologized to consumers and said JetBlue will implement a ``Customer Bill of Rights'' with compensation payments and procedures to prevent a repeat. The Feb. 14 storm left hundreds aboard planes as long as 10 hours and caused more than 1,000 flight cancellations.
The storm's financial impact, combined with the worst scheduling disruptions in the seven-year-old-carrier's history, could further damage its image with investors, and set back efforts to recover from two consecutive annual losses.
``This was a big wake-up call for JetBlue,'' Neeleman said in a statement. ``If there's a silver lining, it is the fact that our airline is going to be stronger and even better prepared to serve our customers.''
The airline pledged to deplane customers if any aircraft is delayed on the ground for five hours. Customers whose flights have arrived but can't get to a gate will receive vouchers for future travel ranging from $25 to the full amount of a round- trip fare, depending on the length of the delay.
The shares fell 61 cents, to $12.95, at 12:36 p.m. New York time in Nasdaq Stock Market composite trading, after sinking as low as $12.51. It was the biggest fall since a 10 percent drop July 13. They rose 20 percent in the 12 months before today.
Retroactive to Storm
The provisions will be retroactive to Feb. 14, the day of the storm, JetBlue said in the statement.
The airline has given $10 million in refunds, $16 million in travel vouchers and incurred $4 million in incremental expenses, such as overtime, Neeleman said in a conference call. By comparison, JetBlue fourth-quarter earnings were $17 million.
The carrier held hundreds of customers in aircraft on the ground for hours at New York's John F. Kennedy International Airport and stranded thousands more at the terminal after the Valentine's Day storm, followed by days of additional flight cancellations.
``What happened on Valentine's Day is completely unacceptable,'' Neeleman said in an interview today on CNN.
From Feb. 14 to Feb. 16, JetBlue canceled 617 flights, or 38 percent, of 1,637 scheduled, the company said. The airline canceled 25 percent, or 456, of about 1,800 flights from Feb. 17 through yesterday, spokeswoman Alison Eshelman said.
JetBlue will return to normal operations tomorrow, the company said in a statement.
Largest at JFK
Seven-year-old JetBlue has the most daily departures at Kennedy, about 200 a day, and carried more than one-fourth of the total number of passengers there last year. Its signature is free live satellite television service at each seat.
It has been one of the fastest-growing low-cost carriers, competing against Delta Air Lines Inc., US Airways Group Inc. and other large airlines with a network that's concentrated along the East Coast.
The airline, formed in 1999 with financial backers including financier George Soros, has been headed since its inception by Neeleman, who started Salt Lake City-based Morris Air, which was acquired by Southwest Airlines Co. in 1993.
JetBlue was downgraded to ``equal-weight'' from ``overweight'' today by Morgan Stanley.
`Dead Money'
``The stock will be dead money for the next few months,'' Morgan Stanley analyst William Greene wrote in a note, weighed down in revenue growth, cost initiatives and earnings momentum.
The low-cost carrier will add 1,300 workers for emergency duties, double the number of reservationists for crucial situations and double or triple its base of employees who schedule crew duties, the Wall Street Journal said.
``The company will recover and could become a better airline for it,'' Greene said in his note. ``The company has a public relations problem now and is likely to take dramatic steps to improve its brand image.''
To contact the reporters on this story: Eric Torbenson in Dallas at
etorbenson@bloomberg.net ; Greg Bensinger in New York at gbensinger1@bloomberg.