Yeah, joining the ranks of other insanely valuable offerings such as:
No Fear Diver (also called Open Water to those who aren't an instructor of this specialty)
Underwater Model (hint: waterproof makeup)
Helicopter Diver (because SEAL teams recruit direct from PADI)
Available Light Underwater Photo (aka I couldn't afford a strobe, but I could afford this course!)
Zen Diver (isn't most diving zen?)
Future Perfect Diver (I really have no idea what this one is)
Millennium Diver (limited edition I'd imagine)
Plus these fun ones: Underwater Game Player, Underwater Hockey, Underwater Wedding, and Underwater Basket Weaving
I've taken several great distinctive specialties, so I'm not against the idea at all. But this one and the list above really comes across as PADI being more than happy to take $80 for each instructor application plus $15 for each diver certification.