If I was in charge of a global sports agency and needed a new and novel way to attract younger divers or more importantly get families involved this would seem like a fun and novel concept. I actually came across the marketing class in an ad for the kids sea camp. Make the class relevant for kids (nothing gets young kids to stop paying attention faster than overly technical information in a dry boring lecture) and fun for mom and dad and you can get parents to drop a few bucks.
The class has aspects of survival skills, buoyancy skills, search and recovery skills, rescue skills, first aid skills, all of which we would like to develop in our own diving skills repertoire. If you can get a kid to develop these skills wouldn't you want that diver as a dive buddy? Probably also includes night diving skills which would be an amazing experience for kids to go on a night dive, which is actually my favorite type of diving.
Yes, very corny way to market a class. I certainly wouldn't sign up for the class if it was just me, but when my 8 year old starts to dive and he is about 12 I would certainly look at this class for a vacation activity or even a summer camp activity if it is close. In the grand scheme of summer camps I just shelled out about $1,400 for 3 kids and their activities this summer anyways. For $200 not cheap, but not a bad deal.