I think it's the name that has a lot of people fooled. We are too trusting and tend to take things at face value. Like Jim said, they are not a "newswire". They are essentially an advertising platform.
The first time I read the PADI announcement of its being sued, I did NOT think that it was anything other than a press release FROM PADI ABOUT PADI. It was written in the style of an "interview/report", but clearly it was FROM PADI ABOUT PADI.
The first time that I read the announcement FROM Lesser et al, I did NOT think that it was anything other a press release FROM Lesser etal ABOUT Lesser et al. It, too, was written in the style of an "interview/report", but clearly I understood where it came from.
I smiled after I re-read each press release ... both are VERY well written and VERY slick !!! IMHO.
Can anyone explain "why" PADI even "announced" that they were being sued on DiveNewsWire.com in the first place? Had they kept quiet about it, I doubt that any of this thread would even exist and nobody would have been the wiser !!!
Now ... everyone knows that there is going to be a presentation at DEMA about this whole thing ... good grief !!!

Just my opinion ... for what it's worth.
