Exactly, the tone of this thread is that people shop LDS's like they shop for a new car. The reality is that the public thinks that diving is like going hiking. It combines swimming with sucking off an extra long snorkel, the REAL danger is those sharks!
Despite the reality, diving is viewed as safe, easy, intuitive, and downright natural! And why not?
PADI wants to HOOK the impulse buyer into training! Why Not! The end result is more divers, more money, more gear sales, more everything. Phil is correct this will be good for the dive industry. There is already a huge percentage of divers who get certified, and dive only a few times (like maybe a honeymoon), so we are likely looking at a larger percentage of short term divers, vs. long term divers. Short term divers = bucks, and that is not bad for the diving economy. It can increase gear sales, training sales, travel sales, and a bunch of other sales! When those sales dry up, there is the next batch.