hermosadive
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Grajan:The commercial problem with this approach is you risk attacking your own market for more complex (and expensive) BC's.
Are you are saying that by manufacturing a wing that is comparable to the existing products on the marketplace, selling it at a lower price will take business away from your existing product line? If so, its going to happen anyway if the recreational market place continues to grow in the bp/w arena.
Unless you can come up with some breakthrough design or feature, moving into an existing market will be tough. Sure you will have your dedcated customer base that is loyal to the name, but it can be a long expensive road to gain market share if you are just going head to head with the competition and the same customers. Although there are differences in the various wing designs, they all pretty much work and the benefits are subjective. I see rec diver as an emerging market that could be targeted. Pricing is one factor that makes the rec market tick. If you end up steering customers away from existing product lines that you carry, I think its better to eat your own vs. the competition taking them away.
In our group of divers (20-30 serious divers), at least 8-10 have switched to bp/w configurations over the last year. These are people who will probably never explore wreck or serious cave diving, strictly rec. There are another 6 or so who dive serious tech/cave. I expect the number to increase over the summer. The question will be, "who will get their money"?