Oily bikini lady in rebreather ad

[DivingsInMyBlood]

shes not oily its just a low quality pic.

 

[DiverBeth]

Well after going thru this thread it is my opinion that the ad certainly did its job, it got noticed, got people talking about it and they even remembered the product. Now beyond that of course there are other issues. Using eye candy to attract attention has been used forever. Was the ad sexist? Oh I think so. But I wasn't really offended by it. Maybe I've just become numb to sex in advertising.

 

[Ayisha]

There are two stereotypes that this ad attacks: That chicks (in bikinis no less) can't be competent divers much less competent rebreather divers and that somehow rebreathers HAVE to used for only deep and dark dives and that they are contraindicated for shallow tropical or sub-tropical diving.

I am beginning to think that this ad is even more effective than I already thought it was (see my post back on page 1). We're still talking about it, as are probably countless others. The terms rebreather, CCR, and "KISS" have now become familiar to infinitely more people who were unexposed before. Even Nereas admitted in his previous post that he knew "very little" about CCR's - so he must have become a little bit more enlightened and aware now with the info and myths dispelled on this thread alone. So must others - brilliant.

BTW, if this instructor was taking her rebreather class when this picture was taken, as has been stated, not wearing exposure protection makes perfect sense. When testing out new gear in a training setting, you often just go to a depth necessary to become familiar with the equipment, not necessarily to the limitations of the gear; and you may have short dives, not necessarily extended ones. Why would she necessarily require exposure protection in very warm water in this case?

I think I would believe Chickdiver. But not anyone else.

I think NetDoc is right on the money with his observations. Nereas conveys sexism in various areas in his posts. When confronted with information of a woman who is not only an accomplished diver and instructor but also a rebreather diver, he cannot seem to fathom it. Only chickdiver apparently breaks the mold for him, and he apparently sees her as an exception to the rule - quite common, btw, for sexist people to justify their ideas by crying "exception". Chickdiver is exceptional in many ways as a human being, not just as a woman - and the person depicted in the ad is very accomplished as well.

 

[Cacia]

Maybe I've just become numb to sex in advertising.

well, what's wrong with sex anyway?

that's what I don't get, it doesn't mean you are DOING anything imoral, just because it tweaks your radar. It's like a colorful picture of a big greasy cheeseburger on a billboard---I like my brain to stay stimulated. Keep those pathways viable and all..

people are too threatened by sexual energy, as if it's somehow incompatible with quality diving or being a smart person, this attitude gives it way too much power, IMV.

 

[almitywife]

am beginning to think that this ad is even more effective than I already thought it was (see my post back on page 1).

i believe it will only be sucessful if it turns lurkers to actual sales

i suspect at dema/expos it will result in alot of menfolk hoping to get a poster or a pic with the lovely lady but doubt the average cyber perver will buy the unit

 

[nereas]

I am beginning to think that this ad is even more effective than I already thought it was (see my post back on page 1). We're still talking about it, as are probably countless others. The terms rebreather, CCR, and "KISS" have now become familiar to infinitely more people who were unexposed before. Even Nereas admitted in his previous post that he knew "very little" about CCR's - so he must have become a little bit more enlightened and aware now with the info and myths dispelled on this thread alone. So must others - brilliant.

BTW, if this instructor was taking her rebreather class when this picture was taken, as has been stated, not wearing exposure protection makes perfect sense. When testing out new gear in a training setting, you often just go to a depth necessary to become familiar with the equipment, not necessarily to the limitations of the gear; and you may have short dives, not necessarily extended ones. Why would she necessarily require exposure protection in very warm water in this case?



I think NetDoc is right on the money with his observations. Nereas conveys sexism in various areas in his posts. When confronted with information of a woman who is not only an accomplished diver and instructor but also a rebreather diver, he cannot seem to fathom it. Only chickdiver apparently breaks the mold for him, and he apparently sees her as an exception to the rule - quite common, btw, for sexist people to justify their ideas by crying "exception". Chickdiver is exceptional in many ways as a human being, not just as a woman - and the person depicted in the ad is very accomplished as well.

You are right about Chickdiver. Your other inferences are not very logical however.

I am sure some will appreciate your cheerleading. Who wouldn't? (This happens on Wall Street a lot as well, such as when companies like Enron or Worldcom pump their stock ... it pertains to cheerleading for the issue irrespective of the merits. It's not talking about a football game.)

Like Thal, I simply had an unfavorable reaction to the ad. However it was for technical reasons. Nothing to do with all that other ... .

I will simply leave it at that, and avail myself of the mute feature to avert any further misunderstanding about this particular post and postrix.

 

[HowardE]

As Kim Smith (a WOMAN and owner of Jetsam Technologies) previously stated in the previous thread about this ad (in July)...

You can't just walk into a store and buy a rebreather and walk out. ALL purchasers of the unit would (of course) be properly trained in the use of the unit.

As for why would KISS market their product here on ScubaBoard?

Well - SB is not purely a recreational site. ScubaBoard is for ALL divers, freedivers, SCUBA divers, Tech, Recreational - the whole gambit. Why would a rebreather company NOT advertise on ScubaBoard? Where can you reach the most variety of divers in one place? KISS wanted to reach out to let people know that rebreather diving CAN be easy (if properly trained) and FUN.

Also as Kim stated. The woman in the ad IS a rebreather diver, and the photos used in the ad are from her (Kim's) personal collection, and they weren't staged in any way to later be used for advertising. They're not paid models.

In case some of you don't read the whole thread... I posted this earlier.

NetDoc is mistaken - it wasn't her rebreather class. She IS a rebreather diver, and owns a resort in the Dominican Republic.

So - thoughts that she is greased up, or prepared for this photo shoot are just assumptions, and incorrect ones at that. The photo was impromptu, and Kim thought that by using a FUN photo of a rebreather diver that people could POSSIBLY see that diving a rebreather isn't just for going to 350 feet and doing technical dives. The idea is to tell recreational divers that diving rebreathers can be fun.

 

[Ayisha]

I am sure some will appreciate your cheerleading. Who wouldn't?

Sexist point proven - thank you.

 

[Thalassamania]

I object to the ad because what it is really saying is, "So simple even a dumb chick (and we know that she's dumb because she's clearly had breast augmentation surgery) can use it." Now put Sylvia Earle or Kathy Sullivan there with a rebreather and I'll pay attention.

One a more personal level I find three problems with the ad and the thread:

"Chicks" (except one "chickdiver") are not people I respect or turn to for advice about anything that my life my depend on. Maybe I'm old school, chicks no, women yes.

I do not really trust people who, barring horrendous disfigurements, are so uncomfortable in their own skin that they have to pay someone to take a knife to them and, despite significant health risks, alter the way they look. I would not knowingly seek advice from someone cursed with that level of vanity about anything that my life my depend on.

Bikinis are not practical dive wear, people who mix them with rebreathers (at least after Labor Day) as so déclasse that I'd never ask such a one a question concerning anything that my life my depend on.

If the "Chairman" wants to play that truly childish and stupid "real" vs. "cyber" diver game go ahead, we all know whose been where and done what.

 

[HowardE]

So NOW it's not possible that women can have larger than average breasts without augmentation

It's really a shame that people have to make such general assumptions about others just from an advertisement... which is obviously effective.