I'd like to clarify what seems to be an often misunderstood topic. PADI did not develop this course. PADI has a list of courses that it has developed, and sells training materials for. It also allows us to teach them so long as we use their materials and meet their standards. They do not set prices, or take a piece of the revenue, other than the PIC (certification card) costs.
A distinctive specialty (like the lionfish course) is developed by an individual instructor. The instructor then submits their course outline to PADI and asks for permission to teach the course under PADI's banner. If permission is granted, THAT INSTRUCTOR is then allowed to teach the course and issue a PADI card. PADI does not develop the course, set the price, or share in the profits other than collecting the same PIC card costs for issuing the card. For most shops that PIC cost is around $20. Also, as a PADI instructor I am not allowed to teach that course. It doesn't belong to me or to PADI, it belongs to the instructor who wrote the course outline. If I want to write my own outline I am free to do so, and submit it for approval with some evidence that I have expertise in this area. It is not PADI's choice weather or not to provide the course for free, they neither own it, or are the ones who make the money from selling it.
A distinctive specialty (like the lionfish course) is developed by an individual instructor. The instructor then submits their course outline to PADI and asks for permission to teach the course under PADI's banner. If permission is granted, THAT INSTRUCTOR is then allowed to teach the course and issue a PADI card. PADI does not develop the course, set the price, or share in the profits other than collecting the same PIC card costs for issuing the card. For most shops that PIC cost is around $20. Also, as a PADI instructor I am not allowed to teach that course. It doesn't belong to me or to PADI, it belongs to the instructor who wrote the course outline. If I want to write my own outline I am free to do so, and submit it for approval with some evidence that I have expertise in this area. It is not PADI's choice weather or not to provide the course for free, they neither own it, or are the ones who make the money from selling it.