I am actually really surprised about this. And unfortunately, it harps back to, in my opinion, the ability to make money (the wheels of commerce grind on). I believe, however, it is a really bad idea. I have witnessed these "discover scuba" courses where there is such limited training (even on time, in Mexico granted, a facility let the girl's FATHER do her pool training and the DI never even got himself wet. She was then pulled from the pool, watched a video for about 30 min and was off on a boat with certified and well-versed divers. I know for a fact we exceed 30' of water). The potential for injury is great - both to the "discovering" diver, the other divers and to the sealife itself. Buoyancy needs to be learned in order to protect marine life - send someone off to a reef w/o proper training and its a recipe for destruction.
Maybe this is a case of the "haves" v. the "have-nots" - but to me, the course work, study, OW training and certification were a necessary "right of passage" to be able to experience something truly amazing - how life carries on beyond the shores. To me, it is a privilege, one that needs to be earned, respected, etc. It is not right. Anyhow, I am a bit unimpressed. Mind you, I am not an experienced diver (having logged so few dives in comparison to others) but I know enough, and am conscious enough of my skills, training, etc., to know my limits, the ramifications of my actions, etc.