scubadobadoo
Contributor
And I agree with everything you said. I think if I was to open an LDS these days, I'd have a very simple plan. Nothing but air and lessons. If my business model relied on the profitfrom sales, I'd be too eager to jack the price up. If you don't have inventory (which costs a lot) then you order in everything. Then the customer might as well order online and at least get savings.
The question put another way then. Given that a bricks and mortar store costs more to keep open than an internet based one, what would you all suggest the LDS do? I would think that selling online as well would be a first step.
As far as where to get air... I was lucky for a few years in that I got fills from a firefighter friend but I don't know of other sources.
Let me also make it clear that I am for the LDS even if I don't personally frequent one a lot. My wife and I have made about 30% of our purchases at LDS's and I have met a few people at those shops that I would travel with outside of a LDS sponsored trip. I want all of them to survive as that is a good thing for all of us clearly.
To answer your question, yes, I think now having an active online store is key to making money in this current economy. Sure, some LDS's can do it only in person but those are far and few and mostly the ones in active dive destinations or with the perfect business model for their specific area. That's easy to say but coming up with that biz model is the tough part. I just don't have all of the answers or I would be doing it myself. I do know that just having good customer service doesn't cut it anymore. People want more, especially now. Have you seen my 401k lately?:depressed:
In the end, we are involved in a "sport" that is expensive and not really a priority in the average life. Put those two together and I predict more LDS's will be closing their doors unfortunately.
"It's the economy stupid."