Genesis once bubbled...
... which is why I find it incomprehensible that DUI, or any other "serious" drysuit maker, does not INSIST that their dealers carry the darn things IN STOCK and have a rental program.
Yeah, yeah, that's extra cost. Ok, and? We're already paying a 100% markup, and the dealer gets to make rental fees off the suits!
Actually that's exactly what DUI demanded of us. The requirement for becomming a dealer was that we purchase six rental suits.
Of course they don't give you much of a deal on those suits so DUI and the rep do ok even if you never sell a single suit.
Keep in mind that the market for dry suit rentals is pretty limited in some places so this just represents a cost to get in the door and yields NO direct return. It's like being required to have a compressor when you're in a place where you won't sell any air. LOL
Oh, and by the way you're not supposed to sell the rental suits for like a year. That's just what a small inland shop need is a bunch of dry suits rotting on the wall.
Our dry suit market was limited to the very small percentage of divers who are active locally year round. As far as students that came to an average of about two per year.
It's another part of the business where the cost of entry can't be justified when limited to a local and very small market (at least with a company like DUI)
We don't sell suits for MSRP either though.