"Into the Blue"

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Louie:
Now, I'm going to go look for the smallest white bikini I can find for my next big wreck dive.

Hmmm... I may decide to take up wreck diving!
 
OH, now I get it. So the film is just another titilating thriller that happens to use wreck diving as plot and storyline. And here I was, looking up "Jessica Elbow, wreck diving" in Google (I know very little about contemporary film stars).

I still don't know why PADI chose this film to push OW courses. Do they actually want to convince Joe Public that the sport is full of nubile up-for-it young birds diving clear blue waters when really it's full of grubby unwashed souls diving our local muck?

I think I'll leave the white bikini to the likes of this Jessica woman and other younger contemporaries. Wreck diving has enough hazards without the sight of scantily-clad old instructors.
 
Louie:
OH, now I get it. So the film is just another titilating thriller that happens to use wreck diving as plot and storyline. And here I was, looking up "Jessica Elbow, wreck diving" in Google (I know very little about contemporary film stars).
Another good site is www.imdb.com for all things movie.

Louie:
I still don't know why PADI chose this film to push OW courses. Do they actually want to convince Joe Public that the sport is full of nubile up-for-it young birds diving clear blue waters when really it's full of grubby unwashed souls diving our local muck?
Perhaps eye-candy makes for better marketing? :D

Louie:
I think I'll leave the white bikini to the likes of this Jessica woman and other younger contemporaries. Wreck diving has enough hazards without the sight of scantily-clad old instructors.
You make it sound like it's a bad thing. :)
 
Louie,

Nice ocean, pretty girl even with a bikini, endless visibility, and wreck and boat diving.

What are you going to do next after seeing the movie?

I think

"Get certified and take a scuba trip." Don't you agree with that?

PADI is a business agency, not NGO......



Louie:
OH, now I get it. So the film is just another titilating thriller that happens to use wreck diving as plot and storyline. And here I was, looking up "Jessica Elbow, wreck diving" in Google (I know very little about contemporary film stars).

I still don't know why PADI chose this film to push OW courses. Do they actually want to convince Joe Public that the sport is full of nubile up-for-it young birds diving clear blue waters when really it's full of grubby unwashed souls diving our local muck?

I think I'll leave the white bikini to the likes of this Jessica woman and other younger contemporaries. Wreck diving has enough hazards without the sight of scantily-clad old instructors.
 
Louie:
I still don't know why PADI chose this film to push OW courses. Do they actually want to convince Joe Public that the sport is full of nubile up-for-it young birds diving clear blue waters when really it's full of grubby unwashed souls diving our local muck?

Marketing is marketing, and if it works who really cares why? Newflash.. sex, and sexy people sell. If you have seen Jessica's co-star, he's not exactly ugly or out of shape.

As to why PADI and Rondales BOTH are jumping on this movie, well it features a LOT of UW work, and is the biggest scuba featured movie since "The Deep", or maybe some of the Bond movies.

That WILL get the public eye, and what better time than to push OW certifications. More divers IMO means a bigger potential for more people to take an interest in our reefs and marine life. More interest COULD mean more awareness, and potentially more funding to help understand how to best manage and protect our Ocean resources...

More $$ spent on the diving industry could also have a positive impact on the Dive industry in general. Maybe DM's in the USA could actually afford to work just ONE job :D

It's all GOOD! :07:
 
Louie:
I think I'll leave the white bikini to the likes of this Jessica woman and other younger contemporaries. Wreck diving has enough hazards without the sight of scantily-clad old instructors.

Sigh... we were hoping. Jessica is fine for the youngsters. Mature men like myself need someone a bit more experienced and seasoned. Louie, you are hardly an old instructor, scantily clad or in full dry suit!

Dr. Bill
 
RonFrank:
Marketing is marketing, and if it works who really cares why? Newflash.. sex, and sexy people sell. If you have seen Jessica's co-star, he's not exactly ugly or out of shape.

As to why PADI and Rondales BOTH are jumping on this movie, well it features a LOT of UW work, and is the biggest scuba featured movie since "The Deep", or maybe some of the Bond movies.

That WILL get the public eye, and what better time than to push OW certifications. More divers IMO means a bigger potential for more people to take an interest in our reefs and marine life. More interest COULD mean more awareness, and potentially more funding to help understand how to best manage and protect our Ocean resources...

Big glamorous movies about underwater treasure/contraband hunts...

...starring big-bosomed actresses...

...that popularize scuba among the great unwashed masses...

come along like clockwork every 25 years or so. First there was Underwater! with Jane Russell, then The Deep starring Jacqueline Bisset, now this thing.

Assuming that Into The Blue is a hit (and I hope it isn't, primarily because I can't stand Jess Alba) it will probably also be like Convoy and the CB radio craze that followed.

It COULD result in a glut of people who get certified, maybe dive a couple of times, then give it up because they were just following a fad and weren't really serious about it ("well I saw it in that movie and I thought I'd try it out, you know, like everyone else; it just looked kind of cool"), or because they belatedly realized that 90% of the time you have to wear a wetsuit over that bikini.

More realistically, you'll probably see a (temporary) explosion in Discover Scuba and resort courses for about a year, and maybe a return of obnoxiously stylish dive gear--only titanium instead of hot pink.

cheers

Billy S.
 
drbill:
Sigh... we were hoping. Jessica is fine for the youngsters. Mature men like myself need someone a bit more experienced and seasoned. Louie, you are hardly an old instructor, scantily clad or in full dry suit!

Dr. Bill

Speaking of those two past underwater epics, you probably would have fit in just fine back then--I believe both Russell and Bisset were well into their thirties in those movies. Ah, the days!

cheers

Billy S.
 
Moogyboy:
It COULD result in a glut of people who get certified, maybe dive a couple of times, then give it up because they were just following a fad and weren't really serious about it ("well I saw it in that movie and I thought I'd try it out, you know, like everyone else; it just looked kind of cool"), or because they belatedly realized that 90% of the time you have to wear a wetsuit over that bikini.

If we're lucky, we may see a few months' rise in the popularity of newbies taking advantage of that 10% of the time that a wetsuit isn't needed... :dance:
 

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