Some cases are not intentional.I've been making the rounds of the shops local to me- there are a fair number of them in the range that I drive for work. Your post doesn't surprise me a bit. There seems to be some underlying "hustle" in some of these operations that is easy to spot. When you couple it with people on the floor who just aren't very good salespeople at all, it is almost comical.
An interesting experiment done decades ago indicates that personal bias can come through even when honestly trying to appear objective. Teachers were told to conduct an experiment in their classrooms in which they showed students pictures of random people and told the students to rate each on the degree they felt the individual was successful, using their own criteria for success. The teachers were given instructions to read, and they were cautioned to say nothing other than what was printed. They were also told informally ahead of time how they expected the students to score the people.
The real test was on those expectations. Each teacher was given different expectations for student responses. It turned out that each teacher's students tended to score the pictures according to what the teacher had been told to expect. Somehow the teachers' expectations had been communicated to the students.
A shop employee who uses specific equipment may do his or her best to give an objective explanation of the pros and cons of the equipment, but personal preferences will come through.