Well, in general, unfortunately, we treat new/potential new divers very poor. Someone interested in diving somehow finds a local dive store, they go in, not to use the bathroom, to find some information about diving. All to often, they meet someone with a hundred dives or less who wants to talk about tech and 7 foot hoses, BP/W and how awful anything else is, or, they run into the real hard sell, "if you don't buy it here, don't come here" types. Lots of folks just turn around, walk out, get back in their car, and go off somewhere else. This has been going on for years.
No wonder actual new dive certifications are down. Diving is great, weightless and free, open to all the oceans and waters on the planet. If we had a new participation of just 1% of the US population we would have
3 million new divers each year. Last year it was under 300,000.
No wonder actual new dive certifications are down. Diving is great, weightless and free, open to all the oceans and waters on the planet. If we had a new participation of just 1% of the US population we would have
3 million new divers each year. Last year it was under 300,000.