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I agree with your sentiments. The Ramsey documentary is possibly a big leap forwards. Whilst the 'average citizen of the world' might not come into contact with his documentary - he is a very leading opinion-former and trend-setter within the restaurant and culinary communities. If he can start to influence and educate those communities, then the issue of supply, rather than demand, might have an impact.
Here's hoping...
Yes, absolutely, that too is my hope...
I think this issue is at a critical stage and although often the ends do not justify the means, in this case I think they do, by any means necessary. We talking about the very real potential collapse of an entire ecosystem. We must do ALL we can ANYWAY possible. Time is not on our side. Education, bans, letter writing, boycotts, campaigns, social networks, whatever it takes.