I agree with that, I followed a DM into a Cenote last year and my highest level of certification was a Rescue Diver. However, if anything happened to me, I think it would have been at least partly (if not all) my fault. I was aware of the risks, and was pretty sure I could do it.
In my case though the operator went a little further in that I had to do a check out dive out on the reef, where he ensured I had the buoyancy skills necessary to stay off the bottom, and a non-silting kick style.
Guided tours into the cavern zone of a cenote are extremely common, and they have a great safety record. I did it myself about 11 years ago. This dive looks like it was supposed to be the equivalent.
Not long ago on a cenote dive in Mexico, the guide led divers past the cavern zone and into the cave zone, with resulting death.
That is what happened here. Divers expected a professionally led dive into a frequently dived cavern. Instead the rookie guide led them into a dangerous tunnel that was definitely not in the cavern zone. I suspect he did so because he did not know the area well and did not know what he was doing. The divers did not know that he had next to no knowledge of the system--they just knew they were following a professional.