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I think it basicly boils down to the fact that Christi has a very different business model than what we have here in the states.scubasean:So, your students are basically paying for the boat diving, which isn't a part of the $375 course I inquired about.
Your price is probably good, if someone wants the boat diving...I presume they aren't working the boat, since they are "boat diving"...
Sean
I paid $600 for my DM class, including books. The dives that have been involved after that have been pretty much cost free for me, with the exception of the gas to get to the site. The cost for the shop has been air fills. For this minor cost, they are getting a) months of free help with classes and b) a future staff member to help out with classes. The shop does not run a dive charter but has OW classes going on pretty much every weekend, on top of other classes.
Now let's look at Christi's situation. She is running a dive charter business. I imagine she gets a fair share of classes, but I'm guessing it is far from the biggest chunk of business. She has a full time staff (as apposed to a pretty much weekend volunteer staff) that she is paying to DM on the boat. She probably doesn't need the free help. In addition, if someone spends a month+ in Cozumel to get a DM, they are probably not going to stick around to work for her later so she's not investing in her company by doing the training. Top this all off with the very real cost of running the boat, so she is eating more than just the cost of air for this DMC to be on her boat. IIRC she runs a 6 pack, which needs 1 DM. A DMC is taking up a paying spot on the boat.
As you can see, in one scenario the shop is spending very little on the DMC with multiple benefits to the shop, while in the other the shop is spending more, with less, if any beneifts. Obviously the latter would need/want to charge more than the former.
James