If you follow the "Teric" thread, StuartV who works in a dive shop says that SW cannot keep up with the demand and they have a few weeks backlog.
Yeah, I know
@stuartv from here on SB, he is a great guy and we have had great conversations. I know Shearwater had a backlog, but they have caught up now and you can order them without delay.
I think you underestimate the psychology of the market. It is not always only the the utility that people buy.
I do work in the industry at the dive equipment manufacturer level (CIO/partner), so I am basing my comments on my experience in that role, your mileage may vary. Given my experience in the industry, I don't think I am underestimating it, I hope you succeed, but I still think you are overestimating your market.
How can you say navigation and messaging is non essential?
Instant Messaging isn't essential underwater, hand signals work well, as do plastic slates, and both options are definitely more cost effective. Navigation is essential, but has been accomplished for decades with a compass.
Don't you think adding comms and navigation would have a similar beneficial effect?
Full Face Masks with Comms have been around for a while, and you can get one for under $1500 with the comm unit. How well have they been adopted into mainstream recreational diving? I don't know about you, but speaking to someone next to you is much faster and easier than awkwardly typing out a text message to the person next to you while you stare at them. At least that is my thought.
That is making the sport more funner thereby more people taking up the sport and the market growing.
I don't think having the option of underwater texting and location is going to recruit more people to the sport, no.
thankfully there are some amongst us who have vision and are willing to take the risk in the face of failure.
I wish you the best. I would like such a device reasonably priced, I just don't think its feasible given the R&D costs. How many units do you need to sell to make it a viable product? Would a few hundred a year be enough?