cetacean
Contributor
@chillyinCanada & @Searcaigh
Silk Air was SIA's regonal carrier (allowed SIA to fly smaller planes on regional routes without impacting there premier product that flies globally). SIA has been named the best airline in the world 5 times, including again in 2023. Separating the two allowed SIA to lay claim to a top quality product while also offering a regional (cheaper) option.
When low cost airlines started appearing in SE Asia, Singapore Airlines leadership predicted there would be no middle of the market, it was all going either full service or low fare/low service, hence the decision to eliminate the Silk Air brand - moving a few of the routes to full SIA livery & service, and the rest to the low cost affiliate, Scoot.
Silk Air was SIA's regonal carrier (allowed SIA to fly smaller planes on regional routes without impacting there premier product that flies globally). SIA has been named the best airline in the world 5 times, including again in 2023. Separating the two allowed SIA to lay claim to a top quality product while also offering a regional (cheaper) option.
When low cost airlines started appearing in SE Asia, Singapore Airlines leadership predicted there would be no middle of the market, it was all going either full service or low fare/low service, hence the decision to eliminate the Silk Air brand - moving a few of the routes to full SIA livery & service, and the rest to the low cost affiliate, Scoot.