Ian Popple
Contributor
Hi guys. I’m looking for some advice from you all if you have a minute. As you may know, we (Reef Smart Guides) create 3D dive maps, which we turn into waterproof cards and use in our guidebooks, etc. We’ve been asked by a number of people if we can print these designs as large formats as wall art.
There’s a lot of time and effort goes into collecting the data, modelling and rending in high res, so in short, it’s a significant investment. And in this day and age, with all the uncertainty, it would be risky for us to invest heavily in stock, which means print on demand is probably our best bet if we’re going to develop this idea. But this in turn bumps up the price, potentially making it unaffordable.
My question to the board is the following: is a product like this interesting and if so, how much would you say a suitable retail price might be?
Realistically, we probably cannot price a 3x2 foot laminated poster for under $60 US (including North American shipping, but not including framing options). A paper version would be more like $45 US. Custom, 5-6 foot across like the Kittiwake in Grand Cayman (shown here) would be more like $200-300 US.
In these covid times it’s important to seek advice from industry types and avid divers like yourselves, so thanks in advance for your feedback.
There’s a lot of time and effort goes into collecting the data, modelling and rending in high res, so in short, it’s a significant investment. And in this day and age, with all the uncertainty, it would be risky for us to invest heavily in stock, which means print on demand is probably our best bet if we’re going to develop this idea. But this in turn bumps up the price, potentially making it unaffordable.
My question to the board is the following: is a product like this interesting and if so, how much would you say a suitable retail price might be?
Realistically, we probably cannot price a 3x2 foot laminated poster for under $60 US (including North American shipping, but not including framing options). A paper version would be more like $45 US. Custom, 5-6 foot across like the Kittiwake in Grand Cayman (shown here) would be more like $200-300 US.
In these covid times it’s important to seek advice from industry types and avid divers like yourselves, so thanks in advance for your feedback.