Personally, I like to read through the "whys" of a product, and if it sounds interesting, I am likely to try it.
With overdrive, if you are a person that does well with protein, you should get hydration and performance results far surpassing any other sports drink you have ever tried....If you were not so far away Thal, I would send you a few of my bottles
As far as the research being terribly meaningful for sport supplements.....with enough money, a company can make a great case for Pigs being able to fly, and have research to back it up. Gatorade is one example..... The sweetener "Equal" is a sick and equally strong example of huge money being able to make "pigs fly". Known to be carcinogenic, it was not superior to saccharin, and has been linked to numerous inflamatory conditions. Between the huge money rersearch, and an FDA that does NOT protect the public, but instead helps the big corporations and pharmeceutical giants to maintain dominance in the world, regardless of health issues, we are now getting in to the difference between good science, and prostituted science.
In the world of sports nutrition, the prostituted variety is the norm, as it is in the pharmeceutical world ( with products like statins).
I prefer to try things myself....At 56, I am still faster on the bike than most 30 year olds by a wide margin, so I must be doing something right

Better nutrition and better hydration is a huge competitive advantage, one the 21 to 35 year olds rarely pay any attention to