Damselfish
Contributor
I'm an avid diver and yogini. My husband is an avid diver and decidedly not into yoga stuff.
I've never been too interested in flying to another country, or even elsewhere in this country, for yoga. I'm lucky to have access to plenty locally or within driving distance. If I did travel further, it would probably be for a particular teacher, not for a generic retreat with unknown folks. Maybe if I didn't dive, my husband would go off on a dive trip and I would go off on a random yoga thing. But as it stands, we generally want to go on a dive trip together where the priority is the diving. (Though it would be a plus to have decent yoga classes available convenient to where I'm staying, at times that don't interfere with my diving, eating, or sleeping.) That said, we're not completely adverse to places where the norm is 3 dives a day and spending the rest of the time relaxing or whatever. Maybe we would do something like this, if it was just the right thing. Like if it were someplace we would consider for a dive trip anyway, this might sway me a bit.
Does seem like a small niche, as you're unlikely to attract individuals seriously into one or the other. Maybe there are some people interested in dabbling in both on one trip, but I would think the biggest market for this would be couples where one was a serious diver, and the other didn't dive. There's often people looking for solutions to that. Ideally you'd want a place that didn't compromise the diving side much if at all. And a flexible "retreat" part that offered things appealing to a wide enough range of people that might have some interest in yoga/wellness, so you weren't aimed at too small a niche.
Meals could be tricky if you are focusing a lot on that aspect. These couples would probably want to eat together, and the type of food typical for a retreat isn't going to fly with most of the dive crowd.
Availability of a spa is a plus for both of us on any trip, and I think it could be an attraction for something like this. Many places claim spas, but practically speaking they require too much advance planning and trouble to actually line something up, don't have the capacity for many appointments, and don't have evening hours so people can do spa things without missing whatever else they came for. Making special arrangements if necessary to make sure this is readily available would be a selling point to me.
I've never been too interested in flying to another country, or even elsewhere in this country, for yoga. I'm lucky to have access to plenty locally or within driving distance. If I did travel further, it would probably be for a particular teacher, not for a generic retreat with unknown folks. Maybe if I didn't dive, my husband would go off on a dive trip and I would go off on a random yoga thing. But as it stands, we generally want to go on a dive trip together where the priority is the diving. (Though it would be a plus to have decent yoga classes available convenient to where I'm staying, at times that don't interfere with my diving, eating, or sleeping.) That said, we're not completely adverse to places where the norm is 3 dives a day and spending the rest of the time relaxing or whatever. Maybe we would do something like this, if it was just the right thing. Like if it were someplace we would consider for a dive trip anyway, this might sway me a bit.
Does seem like a small niche, as you're unlikely to attract individuals seriously into one or the other. Maybe there are some people interested in dabbling in both on one trip, but I would think the biggest market for this would be couples where one was a serious diver, and the other didn't dive. There's often people looking for solutions to that. Ideally you'd want a place that didn't compromise the diving side much if at all. And a flexible "retreat" part that offered things appealing to a wide enough range of people that might have some interest in yoga/wellness, so you weren't aimed at too small a niche.
Meals could be tricky if you are focusing a lot on that aspect. These couples would probably want to eat together, and the type of food typical for a retreat isn't going to fly with most of the dive crowd.
Availability of a spa is a plus for both of us on any trip, and I think it could be an attraction for something like this. Many places claim spas, but practically speaking they require too much advance planning and trouble to actually line something up, don't have the capacity for many appointments, and don't have evening hours so people can do spa things without missing whatever else they came for. Making special arrangements if necessary to make sure this is readily available would be a selling point to me.
