The answer to the original question is: Scubapro.
The big S essentially built the retail dive industry as is existed in the late 60s through the millennium. They would only sell through dive shops that offered instruction and they made it easy for dive shops to use them as they had a complete line of gear, good terms, excellent quality, new products each year (they had the biggest engineering department in the industry) and fixed pricing that discouraged cross-shopping. They were also professionals in an industry where a lot of the smaller players were a bit flakey. If you are running a busy dive shop, you do not want to deal with a bunch of people who can't be depended on to deliver product when you need it or who won't answer the phone if you have a problem.
What's this have to do with jackets? Well, Scubapro literally invented the jacket bcd with wrap around air cells. It was called the Stabilizing Jacket, which is why old timers still call that style a "stab jacket". It was a real improvement for basic dive instruction (if not for actual diving), because it made new students comfortable on the surface during those critical first couple of days where most course dropouts happen. Eventually these divers naturally bought what they'd been trained in.
Also before the web became widespread, the only sources of info for new divers was the LDS and dive magazines. Scubapro was the 800 pound gorilla in the magazine world too. They were the biggest advertiser in the industry and they famously refused to buy ads in publications that accepted ads from companies selling basic gear direct to the consumer. The claimed this was for safety since they didn't want untrained divers to get equipment, but it certainly didn't escape Scubapro's notice that the biggest chunk of gear sales from dive shops was of their products. To keep Scubapro and the handful of other major advertisers happy, the magazines made little to no mention of non-mainstream kit. If you weren't personally acquainted with a cave or wreck diver in the 80s or 90s, it's unlikely you'd ever even hear of a BP/W.
It was the internet, especially forums like this one, that finally started to change this. All of a sudden you could find out about different approaches and then go to the websites of the small companies or individuals making the gear and buy it directly.