... Some questions come to mind:
2). Were there a lot of women divers? Or was diving only for macho types who dove with Rambo style diving knives just to look tough?
2)
Getting women into diving is yet another thing you can blame on PADI. Here is a great example of the what power an agency has in the diving world, damn well changed it forever what with all those goofy girls. This caused them to drop the "underwater harassment" (where the Instructor would sneak up behind you and turn off your air or rip off your mask).
Push-ups in full gear and wetsuit was one thing, but you ever seen it "girlie style" from the knees? This kind-of backfired on them as this marketing move, alone, caused the birth of most of PADI's competition.
In example, the PADI OW written test asks for
the 17 uses for a dive knife. Not one of them is "fending off Sharks" or "cutting the exhaust hoses of SMERSH agent's double hose regulators". This finally gave NAUI a real foot in the door. On the sixth day, PADI created DEMA and on the seventh day everybody went diving and it was good...
for a while.
A few years later, after banging the "
safety gong" to allay everyone's fears that they were NOT going to surely die, PADI once again re-shaped the marketing for the sport when they realized that
this fear is precisely what was attractive to new recruits. Much like the analysis of marketing for smoking cigarettes and drinking hard liquor, PADI realized through market research that new students were attracted by this flaunting of the grim reaper. The marking went from "Take a Friend Diving- have fun!" to the much more effective, "Dive into Adventure". The first version was ripped from the Ski Industry, the second version was traceable to Jaws.
And another thing....:rtfm:
We used to have
flippers. And I had
never heard of MOF "rules".