Climb to 29,000 feet nobody cares
Dive to 12,500 feet (and be a billionaire) all eyes on you...
Currently, that cost of mounting Everest is a bargain at about US 65,000 (with bells and whistles) -- but there is still a marked lack of starving UC students, dressed to their REI-nines, booking trips to Nepal.
Everest has been climbed for the last sixty years -- old news -- and the
Titanic wreckage discovery, still a novelty, at about half of that.
When your cutting-edge private enterprise -- OceanGate -- suddenly requires branches of the US military, Canadian forces, and an international group of oceanographic experts, for rescue, and meets with tragedy, it simply makes the papers.
Someone had already mentioned the bitter irony of a supposedly "unsinkable" submersible filled with rich guys visiting an "unsinkable" ocean liner also filled with the rich.
Add to that, the peculiar fetish some hold for the
Titanic (I just don't get it), and you're good to go. Hated the 1997 movie. That "after-school special" romance absolutely sucked and the ship couldn't sink fast enough for my tastes -- like ninety minutes in!
Sadly, these were the first five civilian adventurers to meet that fate -- RIP -- while Everest still has about 310, which is on the increase each and every season that they allow credit dentists from New Jersey, whose sole experience with snow involves an Ace Hardware shovel and their driveway, to make that climb.
The prospect of diving to 4000 meters simply trumps most mountain climbing for attention-getting, and is probably the closest that any of us will ever get to being on another very inhospitable planet -- other than the summit of Everest . . .