(This is a very concerning accident).
Furthermore, in the just mentioned video, the likely dive route of them is described. First, they probably did dive a circle - then turned into the left side. If just
rounded the block, was it not possible to recognize the entrance/starting point again, because of incoming sunlight - before turning left? (I've never been there)
I've done several cenote dives, including this cenote. It's been a few years since my last time in a cenote, but with the signage and permanent lines that are in all the popular ones, if you're entering the cave zone, you are aware of it.
According to the shop's website, the guide only started with them this year. This isn't the shop I use in Akumal or for cenote dives, and I don't know their staff. I haven't seen any information saying if he'd been with another shop before Akumal Dive Shop, or anything about how long he'd been in the area, how much cave experience he had, or how much experience he had in the area cenotes. The staff section of their site just says he joined the shop this year and has "full cave diver specialty."
No one will ever know why they chose to go into the cave, whether it was the guide's choice and the customers followed, if the couple wanted to go and he agreed, or if some combination of them went in and then the other followed when they didn't come back out soon enough. In any scenario I can think of, it all comes down to bad judgement. Don't go into the cave zone if you aren't cave certified. Even if the guide wants to take you and assures you it's no big deal, don't go. On the guides part, if he allowed a dive in there he was wrong to do so. He also made some serious mistakes regardless of what the scenario was. He was on his 3rd dive on the same set of AL80 doubles. He didn't use a reel when they went off the line.
The husband had 200psi in his tank when he was found. He was going towards the exit. The guide and wife were sharing air and both were OOA. They were heading further into the cave. Perhaps if the guide started the dive with full AL80s, or even fuller ones, stayed on the line or used a reel, they would all have made it out.
What any non-cave certified diver who's thinking about doing a cenote tours should take from this accident is that the grim reaper signs are at the cave entrances for a reason. The warnings on them to not go further if you aren't cave certified are not there just for fun. If you aren't trained to do so, no matter who you're with, stay out of the cave zone. The other take-away is to do your research and choose your guide wisely. I have no idea if this guide was good or not, or how much experience he had, I'm just saying that there's no shortage of cenote guides in the area, every dive shop has someone on staff or independent they can sign you up with. Do a bit of research and find someone experienced with a good reputation for safety who knows the cenotes you'll be diving in.