Lower than the competition. We understand charging less than the cost of doing business doesn't work long-term. It'd be interesting to know more about the demographic of customer who stays with you.
To get from the United States to Indonesia for a dive trip (and back) is a long, I suspect arduous (compared to quick Caribbean trips with much shorter flights) trip - a fellow diver on a boat once likened his trip to/from Truk Lagoon to a 'forced march.' So it's a substantial investment in time and effort.
Some people traveling that far will want to dive...a lot. This is how I think. Those people will focus on live-aboards.
Some people love exotic travel but need to keep costs way down...even if it means less diving.
Some people like 'cultural' attractions, interacting with people and visiting scenic sights. I notice on Scuba Board that Bali gets recommended to these types.
There are doubtless people we could file under 'other' (e.g.: maybe topside natural wonders are a big deal).
What sort of person is your 'typical' American client? Well-off, or a budget conscious backpacker? A chubby middle-aged guy with an office job, or fit youngsters? How many dives/day do they do? What do they do during the day when they're not diving?
Pretty much the same thing as when on a liveaboard except on land. Sit and look at the scenery or have a snooze. Or go snorkeling from shore.
Wingy is the person who suggested Bangka to me. I had such a wonderful diving experience that I returned a number of times.
Yes, sometimes the journey to a destination is a bit of a slog but the rewards once one arrives help the journey fade (much like the pain of childbirth fades, I suppose, lol).