DA Aquamaster:My understanding of the dealer agreement is that it needs to be an over the counter sale where the customer at a minimum comes in the store either to order the stuff or to pick it up. The exception would be government sales where the dealer is free to take bids via phone mail or internet and is not limited to selling at no less than 10% of the MSRP.
So if a Scubapro dealer is doing mailorder, internet or phone sales (there is no distinction as far as SP is concerned) they are violating the dealer agreement and SP will not be pleased if it reported. So if you work for a dealer selling in that manner, It's be a good idea not to blab about it over the internet.
Things could be changing though in the industry. One company is now adopting a policy where internest sales are allowed at no less than the MSRP. They are also using a third party company to monitor this and if dealers are caught doing other than over the counter sales at less than MSRP they will be warned for the first infraction and lose the dealership if it occurs again. If this works well it could catch on as it allows internet sales but does not leave the LDS at a disadvantage.
That may be the case. Because we are a dive op, some of our sales are to people on vacation, and it makes sense that if we have to order something that we don't have in stock that we would have to ship it to their home. So the SP stuff I've seen shipped could very well have been ordered over the counter. I'm more of a boat guy than a shop guy.