A caveat here ... price. I charge $250 for my class. Most instructors couldn't afford to put in the kind of time I do for that price. Profit isn't my motive ... I have a good job that pays me well. I teach because I enjoy teaching ... and what I enjoy the most is watching the progression of my students over the duration of the class. The majority of instructors ... even the very good ones ... wouldn't have the same motivations.
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If profit is your motive (as it should be in most cases) then that kind of instruction won't come at prices most scuba students are willing to pay.
The simple fact is that if you want good instruction, you need to be willing to pay for it ... in time, money, and effort.
... Bob (Grateful Diver)
I agree with most of your points, Bob, but I would posit that you (and others like you who don't teach for a profit) are a big reason why many divers think the AOW class isn't any good. Consider:
- If you offer the class cheaply because profit is not a motive for you (since you have another job where you make good money), other instructors who do need to make a profit are forced to offer their class cheaply to compete.
- Since they need to make a profit they need to stretch out their resources as much as possible, which often means they will create an inferior class--they get the students out as quickly as possible so they can make money by teaching more classes.
- Students who take your classes and have an awesome experience (it sounds like you're a great instructor), will come to expect the same level of service from all other instructors, at the same price level.
- Since you don't need to make a profit at teaching, you can afford to significantly raise the price of your class. (For example, double it.)
- By increasing the price of your class you demonstrate to students that they get what they pay for.
- Rely on word of mouth about your excellent classes to obtain students, rather than relying on a pricing structure that really does not help the students.
This has the potential to create a 2-tier pricing system that would allow other instructors to improve their classes, charge more, and make a profit without sacrificing what the students learn. Other instructors would continue to low-ball their prices and attract the people who feel that price is more important than quality of instruction.
In the Puget Sound region there are certainly enough people employed by good-paying companies who are looking for ways to spend that money, that you'd still get students for your classes at the higher prices.
However, by teaching at the low prices--even though you don't need to make any money at it--you are inadvertently hurting the quality of the classes that you want to improve. *You* might be doing a great job for that price, but so many other instructors aren't (and can't afford to), and you can't teach every student in the Puget Sound region, so some of the students are going to end up taking those crappy classes by instructors who need to move the cattle through just to survive because they don't have a 2nd good-paying job to fall back on.
It would take some time for potential students to adjust to the 2-tier pricing and realize that the higher cost is worth it. Which makes you the perfect instructor to start doing it, since you don't need to worry about making money at it while it gets up and running.
You want to improve AOW for students? Start charging more for it. Then show students they get what they pay for.