leah:So let me get this straight.
The manufacturer sells to the LDS
The LDS then sells to Leisure Pro at a small profit--at least a small profit I would think. I don't think they would sell it at cost or a loss--it would put them out of business
Leisure Pro then sells at a great price to people like me.
Then the LDS says they can't compete with how cheap LP is selling the stuff when the LDS sold it to LP in the first place?????
So if LP is getting all this stuff from people like these 15 LDS's why can't they just sell to me at a good price. Then the LDS should not have any problem competing.
Sorry Dive Right, I am just not buying the lines you are selling in this thread. I am sure you run a fine shop and do a great job for your customers.
Leah,
I think there are a couple of points that you are missing here which deal with the way that an LDS buys from a manufacturer. All of this involves sales volume, pricing and margins.
For the sake of argument, let's assume the manufacturer has an authorized retailer agreement with an LDS and sells equipment to the LDS at somewhere in the neighborhood of 50% of the retail price. The LDS then marks the product up to the manufacturer-established MSRP and sells the product. As part of the agreement, if the LDS buys more than $10K of equipment in a given period, the manufacturer discounts the price even further, to say 40%. So, it makes sense for the LDS to buy as much equipment as possible to get the lowest possible price.
However, the LDS must also be able to sell that product, or it risks having a large amount of money tied up in inventory. Most LDS's operate on a fairly thin margin, so they don't have the luxury of being able to have a lot of inventory sitting around the shop. This is the perfect example of where Leisure Pro would fit into the picture.
So, the LDS contacts Leisure Pro and offers to work with them. The LDS then buys a large volume of equipment from the manufacturer at the 40% discounted price and sells some or all of it to Leisure Pro at 50%, making a nice, quick profit. Leisure Pro then marks the product up to 75% of MSRP, makes a profit and sells it to you for 25% less than you would have paid at the LDS due to their pricing agreement with the manufacturer. You get a great deal, Leisure Pro makes money, the LDS makes money and the manufacturer makes money.