Yup, lots of money being made by PADI.
What does PADI get out of it? The one-time fee an Instructor pays to PADI to teach the distinctive specialty...it's less than $100 CDN. PIC card...based on our volume, we pay about $20 CDN for a PIC. That's what PADI gets.
There is no manual for the student to buy. Heck, there is not even a charge to the Instructor for their Self-Reliant Diver Instructor Manual, it's a download.
Yup, it must have been done as a money grab.
Bill, PADI is a business like any other. They want to keep the money moving. There is nothing shameful about this nor anything wrong with admitting it. I know a lot of divers think that making money is bad but it's not. It allows for a certain amount of R&D but more importantly it allows for keeping the materials (books etc.) that new divers depend on, up to date with respect to the newest trends and research.
Moaning about PADI actually making money from their business is completely irrational, if you ask me. The important question is what they will do with that money to improve their performance.
We don't accuse banks who pay their top managers a bonus equal to the annual salary of 4 billion people of deliberately wanting people to die....even though their policies lead to wide spread poverty and wide spread fraud.... I'm just saying. How evil can PADI really be when sincerely evil money grabs are an every day event.
R..