I have always been under the impression that a controlled emergency ascent is not the same as a normal ascent, for a variety of reasons, a quick search indicates that a diver continuously exhales during the ascent to avoid a lung over expansion injury. If the diver is breathing off the buddy's octo, this is completely unnecessary.
Does PADI think every OOA situation is an emergency? I don't know but if so it would seem they're are making a not so serious issue into a potentially dangerous situation by encouraging emergency procedures when none are actually necessary.
For the PADI Open Water Diver course, yes PADI thinks every OOA situation is an emergency.
Frankly, in 27 years of diving, I have yet to do a dive with anyone where running out of air was planned. The fact that running out of air can be mitigated by another person with enough air in their tank to get both divers to the surface, does not change the fact that running out of air is an exigent circumstance requiring one to deviate from normal procedure even if that deviation is for the diver(s) to start thinking about the exigent circumstance and that they should be ending the dive not in line with how they planned.
Again, in 27 years of diving, I have never briefed or been briefed that a dive will end normally with a buddy pair sharing an air source (outside a training environment)...running out of air is not the same as being low on air, and although it is best practice to discuss procedures, during a the dive brief/buddy check, for if a diver runs out of air, that does not make it a normal occurrence, and the planned or unplanned response to the OOA situation in part is recognition that exigent/urgent circumstances have arisen and one is taking action to mitigate those circumstances. In the context of the PADI Open Water Diver course, the procedure they teach, and what they expect someone within the context of the course to do is to treat it as an emergency ascent.
As has been explained, repeatedly, what you would do in the context of how you dive has no bearing on the objectives of the PADI course, or the exam, nor is PADI expecting anyone to answer the exam questions with any information outside of the course material they have provided.
-Z