DiveNewsWire
Contributor
Its a familiar scenario: A person gets certified and becomes an enthusiastic scuba diver. Then, life a career, marriage, family gets in the way and diving takes a back seat to other priorities. While its difficult to accurately estimate the global number of inactive divers, the number is substantial. In a recent and unprecedented PADI-certified diver survey aimed at measuring an inactive divers interest in reengaging as a scuba diver, PADI sent a survey to 400,000 certified divers. An amazing 98 percent of responding inactive divers expressed both a strong interest in, and intention of, returning to scuba diving. These inactive divers also identified exactly what they would be looking for to reengage as divers; a clear and convenient pathway for updating their dive knowledge and skills. Noting that a convenient program which addressed these needs would encourage divers to return to diving, the PADI instructional design and technology team went to work designing and developing such a program.
Enter PADI ReActivate, a new program to reignite the passion of inactive divers, reengage them with the sport, and reconnect them with PADI Dive Centers, Resorts and Professionals worldwide. For the industry, this program provides a business stimulus as every stakeholder segment stands to benefit when inactive divers ReActivate and participate as divers once again.
ReActivate targets certified inactive divers and proactively invites them to return to diving with a personalized refresher program that specifically addresses what they need to have in order to safely get back in the water and actively scuba diving once again.
ReActivate is a means of proactively inviting inactive divers back into the water using modern educational technology downloaded into the palm of the hand. Instead of waiting for them to rejoin the ranks on their own, or struggling with how exactly to reengage, ReActivate is a clear, enjoyable and robust program designed to guide them back, says Drew Richardson, CEO and President of PADI Worldwide. ReActivate is much more than a refresher program. It is a strategic stimulus that promises new business for your dive operation and for the dive industry in general. It is a key benefit for PADI Members, and for inactive PADI Divers, the vast majority of whom dream about wanting to dive again.
To get started, inactive divers wishing to reengage download the ReActivate Touch which works on a tablet or mobile device and is available now. Soon, consumers will also be able to engage with a ReActivate Online version which is designed for personal computers. ReActivate, whether via the Touch or Online version, takes divers through a guided review that balances two key areas of training:
On land: Using innovative Touch technology, ReActivate is a holistic, scenario-based and educationally valid program that has divers apply knowledge rather than simply recall facts. The response-based approach takes divers through 20 dive scenarios, and directs them to additional scenarios or allows them to remediate concepts and dive skills. Upon successful completion of the ReActivate Quick Review, divers receive a digital ReActivate Certificate. It then directs them to a PADI Dive Center or Resort of their choosing for the next step.
In the water: ReActivate participants can then complete a confined or open water dive with a PADI Professional who prescriptively delivers skills and information divers need and want, with the goal of instilling confidence and enthusiasm about getting back in the water.
Completion: Divers who complete both the knowledge and skill refresher portions receive a replacement certification card with their original certification date and a ReActivate date (good for two years) on it. Divers can choose to complete future ReActivate programs to stay current after periods of inactivity.
ReActivate Touch is available for both iOS and Android devices and can be purchased from a PADI Dive Center, Resort or Professional and will soon be available through the PADI Library app. To become a PADI Member and earn access to PADIs leading-edge digital diver training portfolio, contact PADI Retailer and Resort Executive Nick Jenny at 800 729 7234 (US and Canada) or +1 949 858 7234, ext. 2238.
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Enter PADI ReActivate, a new program to reignite the passion of inactive divers, reengage them with the sport, and reconnect them with PADI Dive Centers, Resorts and Professionals worldwide. For the industry, this program provides a business stimulus as every stakeholder segment stands to benefit when inactive divers ReActivate and participate as divers once again.
ReActivate targets certified inactive divers and proactively invites them to return to diving with a personalized refresher program that specifically addresses what they need to have in order to safely get back in the water and actively scuba diving once again.
ReActivate is a means of proactively inviting inactive divers back into the water using modern educational technology downloaded into the palm of the hand. Instead of waiting for them to rejoin the ranks on their own, or struggling with how exactly to reengage, ReActivate is a clear, enjoyable and robust program designed to guide them back, says Drew Richardson, CEO and President of PADI Worldwide. ReActivate is much more than a refresher program. It is a strategic stimulus that promises new business for your dive operation and for the dive industry in general. It is a key benefit for PADI Members, and for inactive PADI Divers, the vast majority of whom dream about wanting to dive again.
To get started, inactive divers wishing to reengage download the ReActivate Touch which works on a tablet or mobile device and is available now. Soon, consumers will also be able to engage with a ReActivate Online version which is designed for personal computers. ReActivate, whether via the Touch or Online version, takes divers through a guided review that balances two key areas of training:
On land: Using innovative Touch technology, ReActivate is a holistic, scenario-based and educationally valid program that has divers apply knowledge rather than simply recall facts. The response-based approach takes divers through 20 dive scenarios, and directs them to additional scenarios or allows them to remediate concepts and dive skills. Upon successful completion of the ReActivate Quick Review, divers receive a digital ReActivate Certificate. It then directs them to a PADI Dive Center or Resort of their choosing for the next step.
In the water: ReActivate participants can then complete a confined or open water dive with a PADI Professional who prescriptively delivers skills and information divers need and want, with the goal of instilling confidence and enthusiasm about getting back in the water.
Completion: Divers who complete both the knowledge and skill refresher portions receive a replacement certification card with their original certification date and a ReActivate date (good for two years) on it. Divers can choose to complete future ReActivate programs to stay current after periods of inactivity.
ReActivate Touch is available for both iOS and Android devices and can be purchased from a PADI Dive Center, Resort or Professional and will soon be available through the PADI Library app. To become a PADI Member and earn access to PADIs leading-edge digital diver training portfolio, contact PADI Retailer and Resort Executive Nick Jenny at 800 729 7234 (US and Canada) or +1 949 858 7234, ext. 2238.
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