I am reasonably confident that the sum of the per unit allocation of the fixed costs and variable costs associated with producing a physical C-card will reflect a total cost per unit that is less than what PADI (or another agency) charges. So what? Doing such a transactional analysis is absolutely meaningless. All businesses – and PADI and other training agencies are businesses – have centers of cost and centers of revenue. And, those centers often do not directly align. Maintenance of an IT infrastructure is just one good example of a business cost center that often is not directly aligned with a revenue stream. Many successful businesses make no attempt to directly align all costs and charges because they recognize that doing so is almost an exercise in futility. Rather, they look for the easiest, least painful (to the customer) ways to generate revenue to offset those non-allocatable costs. Hospitals have done this for years, with their charges for medications (the $12 aspirin tablet). Manufacturers (equipment, appliances, automobiles, etc.) do it with replacement parts charges. There is nothing wrong with it. And, it is often a ‘charge what the market will bear’ approach, because not infrequently the market for the original product only marginally bears the charge to cover the cost of production and distribution - the market for the original product is driven in part by competition. The aftermarket may not always be.
I have seen similar arguments in SB threads regarding the costs of airfills. And, some posters rant that they could go out and buy a compressor and do their own fills for much less than the awful, obscene $8 (or $10, or whatever) that their greedy LDS dares to charge for filling a cylinder . A few do. The majority don’t, because they quickly realize that the ‘cost’ of having their own compressor is more than the acquisition cost of the compressor, it also includes maintenance of the compressor (material AND time) and charges for essential ‘useful life-limited’ parts (e.g. filters), and it involves allocating space for housing the compressor, etc. So, many opt to pay for the ‘convenience’ of taking their cylinders to a shop for filling.
I opt to pay for the convenience of having a training agency maintain my certification records, just in case I need that record. That payment comes though fees I pay for course materials, and the original cost of certification, and other products. As for C-cards, I believe we are moving beyond the era of physical certification cards, and I am not willing to pay for replacing one – it is completely unnecessary (at least for me) and I have not lost one yet (color me silly, but I actually pay attention to where I put things, and file things, and I keep track of my logbook, etc.). I am certainly not willing to pay for an e-card. But, just as I am not willing to pay for those items, I am also not willing to gripe and whine about the fees an agency may charge others for them. If you really, really want that physical c-card, and you lose yours, you should be willing to pay for it. And, you will pay more than the simple variable costs associated with producing it. It is just business, nothing personal.
Long answer to a simple question.
PADI makes a ton of money-ie: their latest sale price.
It is nothing personal.
Just a very profitable business.