I went through the app to see if the price was less. I chose the first design that came up (PADI Aware, with two sharks) instead of going for the cool nudi. It turns out the PADI Aware card is $58 instead of $48. And the app sent me to the website on my phone to purchase anyway, so it's all the same place.
I don't know how they feel $48 is justified. If a dive op can call to get my information that means a person at a call center can pull up my certs with a few keystrokes. Change screens and enter the info into another data base and you're talking about 10-15 minutes of work if the employee is on the slow side. If they're making $20/hr (which I doubt) it should cost $5. And considering the money I've given to PADI for Nitrox, Underwater Pumpkin Carving (don't laugh), OW, AOW, and Drysuit - at least one card should be FREE!