I currently teach at a university that is not for profit, without government funding. When one runs a university as a business, one is more likely to be financially successful and lean, with the subsequent ability to invest savings into providing a better learning and research environment for students, faculty and staff. (I have taught at universities in Canada for 2 years, the UAE for 9 years, and now in Australia for 2 years. All had different funding models. But all with a focus on students; and a priority when I was the Assistant Dean.)
I disagree that PADI's main goal is financial: "Their goal – professional support services, standards and curriculum for diving instructors and give more people a chance to enjoy the underwater world by offering relevant, instructionally valid scuba diving training to create confident scuba divers who dive regularly." (PADI website).
Has PADI achieved their goal? Perhaps not, but they are continuously improving their products and services such as the topic under discussion in this thread.
Goal for universities? As you know, universities are facing massive change (e.g. SMART Universities, digital badges, stackable degrees, etc.); I hope that education will be more affordable, equitable and assessable.
Regards