A bit less than 10% of our traffic consists of registered users.You can't recruit new members via a site where you pretty much have to be a member to participate.
That's quite the broad brush. Again, a bit less than 10% of our traffic comes from our registered users. All the other traffic comes to us via search engines where the user has queried something about caves or caving. How can that not be our target audience? Views on this thread are now over 6k. What you can't see is that at least 2,018 unique IPs have read it. I can't count VPNs so it might be higher.50% of the items on this list begin with the word "educate." You cannot educate people when the you target population starts with the base belief that any lack of knowledge is a combination of crappy instruction and being a dumba$$.
While this is true, it's not the internet's doing. In fact, we clean up a lot of that trash talk in here. It's my opinion that most of the innuendo, half-truths and slander happen spring side. Posting the actual truth goes a long way towards clearing up misconceptions. Ask @Capt Jim Wyatt about that.Anything related to cave diving in America is tainted by the rancor within the cave diving community.
I think your main point is that it's tough to do. Worthwhile endeavors are always tough to do. Look at it as an opportunity to shine rather than an excuse to do nothing.