New ferry service

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This feels like the endgame IMO

Suck even more cruise ship passengers off the island and over to the mainland to the Xcaret parks
Maybe. Or they see the sargassum issue as something that's only going to continue to get worse and know that more and more people will want to come over to Cozumel to getaway from it. They recognize a cash cow when they see one and have the resources and connections to take on Ultramar & Winjet.
 
https://www.shearwater.com/products/perdix-ai/

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