Ok..for my 2 cents worth of input, as a internet shopper myself and also a business owner I see both sides to the argument. What everyone forgets is that the LDS has rent, utilities, payroll, insurance, taxes and licenses to pay for,,that's why there is a mark up..to cover all that..an internet dealer doesnt have that overhead. Plus a LDS has to purchase parts, cameras, books, and all the things that a diver may want, and that is upfront cost, you dont pay a supplier when the item sells if it ever does..The LDS covers your maintenance issues and does your visuals, hydros, etc..all the equipment to do that service..costs money..when you go to a bar and pay 3.50 and more for a beer than the bar owner paid .55 cents for...you dont gripe about that..you pay it..just like a restaurant charging you 30.00 for a steak that only cost 3.95 for everything on the plate...I look for the deals myself and recently got a GREAT deal on a dry suit over the net and saved a 1000.00 from what my LDS was charging, but with any life support equipment..I would pay the price and get it from a LDS..and most now..if you show an internet price will try and match it or offer a discount to keep your long term business..after all..you cant go to the internet store and tell dive stories with your buddies and hang out at the dive club meetings, etc...then again, you do that at a store that has costs just to have the lights on and a license to have the doors open for you to walk in and gripe about the prices.. : )