biscuit7 once bubbled...
Mike,
The problem for us, the consumers, is that the manufacturers sell the product when we buy it from the LDS or from the internet. They have no stake in keeping the LDS in business because for them they don't lose business either way. I have bought almost everything from my LDS and I don't mind that I paid more than online prices, but the reality is if I don't have a relationship with a local dealer for a product line I like, why not buy online?
I'm aggrievated that the manufacturers have this weird dealership thing to begin with. You can buy Tide and Pampers everywhere, that allows everyone to compete based on other factors, like service and support (ok, the Pampers example is a bad one). It doesn't make sense from their business perspective to leave out potential customer pools by limiting the number of shops that sell the product. At the same time, there is a increased burden to the LDS if they are allowed to sell everything because of the increased overhead of inventory.
I dunno, now I'm just rambling.
Rachel
There are no easy answers that I know of. Consumers are frustrated by the lds prices. Some lds's are also frustrated (not all). It's a difficult climate. On one hand the manufacturer tells us how much stuff we have to sell each year to keep a dealership and on the other hand they restrict pricing. What choices are left. Maybe things like insist your DM's and instructors help sell your stuff? Maybe keep the die hard internet shopers away from your other customers if you can? Maybe pump through as many new students as you can as fast as you can (for the mask and fin sales)?
I recently had a equipment rep try to get me to give the class away free with an equipment package. he would make out ok. I.ve had equipment reps who have never tought a class in their life lecture me on how to modify my teaching to sell more of his gear. When I told him he was nuts he threatened to pull the dealership.
Most divers have no idea.