but I always carefully consider how much of an investment that is i.e. my LDS spent an hour helping my fit a mask and I was happy to pay twice what it was on line, but they didn't carry the reg I wanted but would order at list and no time investment or ability to service it, so I couldn't spend the extra 200 to buy it from them.
Exactly.
I had no problem paying for service, provided that its real.
I wanted a new mask and desired to have the ability to "fit" it. I bought it at a dive shop, where I could try it for fit before buying. I know full well that I paid more - a lot more - than I could mail order the mask, but I know it fits.
If I didn't care about that, WalMart has perfectly-servicable US Diver's masks - they're just fine for diving - for WELL under half the price. In fact, the LDS sells the same mask at double what you can buy it for at Wally World!
But when that same LDS tried to get me to buy a Sunnto Vytec transmitter at 10% off FULL LIST, hiding behind a "dealer agreement", and yet provided NOTHING in the way of service (not even a promise to immediately swap it if it failed in warranty), I ordered it online - and told them I was doing so.
They watched the profit walk out the door.
Show me a package of service and product that offers good value, I buy from you. Show me an arrogant attitude that you "deserve" my business, and you get the one-finger salute, and my wallet snaps closed.
That's how it is, and how it
should be for all consumers.
Meerchants who play on fear, greed and bullying of their customers do not deserve to be in business.
I ran a company for more than a decade. We were in the upper quartile on our pricing for most of our services and products, and in fact sold several of our products at full list. I was well-aware that with over
one hundred competitors in my metro area, nobody
had to buy from me.
Either I made the value equation work for each individual customer, or they bought somewhere else. It really was - and is - that simple.
But what I never did was try to bully, intimidate, or threaten a customer who bought somewhere else for some part of what they wanted. Nor did I sell any product or service, except as part of an
explicitly packaged bundle, intentionally at a loss to "guilt trip" someone (or bully and threaten them) into buying something ELSE that had a good profit margin!
Those kinds of practices are outrageous.
As for the manufacturers untying the shop's hands, the ball is in the shop's court. Without a distribution channel the manufacturers have nowhere to sell their product. As a consequence of this should the LDSs decide that they simply aren't going to live under these rules, they can force the change.
The fact of the matter is that they
like the way they are treating divers, and the rules they're living under. Oh sure, there are outliers like Mike - but his complaining is a bit less-than-straight-up, given that he has refused to organize other, like-minded shops in order to form either a buying cooperative or pressure manufacturers to change their tune.