I've had two shop owners in the Upper Keys tell me you won't make the list unless you advertise in the magazine. There also used to be a charter there that openly asked you to vote for them every time you dove with them. One way or another, I'm less likely to trust the results than the feedback here since what the magazine is posting is probably at least six months old.
And when in doubt, dive with the operators the locals use
Well being a shop owners in the Upper Keys I question the validity of that statement and would venture to say the two shop owners who told you that didn't make the list.
I'm a member of KADO and through that organization and the Florida Keys co-op they provide greatly reduced rates for their members to advertise by placing their logos on an ad wanting to bring people to the Florida Keys. It's not much money on my end and really doesn't support SD magazine.
Having an interest in how SD magazine got their results for the Reader Ratings I contact them to see how it works. They told me they solicit feedback from several different sources. One is through emails to their subscribers list and the other way is through their website. It takes 25 responses to even get considered for the reader rating list.
I, like many operators have links on our websites to
Rate Our Operation. That's all the effort I put into this, but I do know of an operator who actually put a computer on their counter to solicit customers in their store to fill out a rating for them.
I look at it this way, if my divers take the time to go to SD's reader rating and fill it out and we obtain a high rating then we're doing something right. I don't like tutting my own horn, but those readers voted us the best overall score in Scuba Diving Magazine for the last two years in a row. I also heard from SD magazine last month that they obtained enough feedback about us again this year to be listed in those ratings again. We are honored.
The operators who make the list work very hard to provide good customer service. I really don't like seeing that hard work being down played by misinformation or speculation on the rewards they deserve.
I know the people who work at Conch work real hard to ensure our guest have a great time. If we're doing something wrong or can improve then please let us know. That's on open door policy the Admiral and I have with all our guest. We like to think of ourselves as not being a dive shop, but a memory shop. "Conch Republic Divers, providing good memories one dive at a time."
Sorry for the long message and the ranting.
Good Diving/Hunting,