OP
Eric Sedletzky
Contributor
I used to get dive calls from a flyer I had pinned up out at the marina. I get a call one day to go do a boat bottom cleaning that no one else wanted to do. The guy bought the boat sight unseen and it was totally overgrown. So I meet the guy there and get started. On those jobs it was time and materials at a rate of $75 hour (10 years ago).A businessman understands the correct accounting to use for time and materials.
3-hour class, $60, is $20/hour, right? NOPE! You need to "bill" for everything. Time driving, marketing, time talking to prospective customers, time on follow-up classes on people who nearly passed, time driving to/from the shop to get fills, time spent on paperwork, time taking additional classes, time doing research. Money for gas, fills, equipment maintenance, park fees, pool fees, supplies of any kind (even pencils or mask defog), money for taking classes, insurance costs, or even additional costs of eating out. Because I'm not an instructor, I'm probably missing a dozen things from both lists.
An owner doesn't have to do the class, to know they'd be earning -$8/hour (that's negative $) with just back-of-the-napkin calculations.
---
I'm reminded of my friend who likes to do mini dive-jobs. These jobs are almost always losses, but since it's his dive boat, I have little choice but to tag along. For example, a job to retrieve an item someone dropped. Often the item location is approximate, in murky waters, or at an impractical depth, meaning almost no chance we'd find it. Or an anchor-retrieval, which turns out to be tangled in dozens of other anchors, steel cables, and zero-vis. Even if we succeed, we still end up wasting another 60 to 90 minutes, meeting the guy at a dock. Those 60-90 minutes mean we might end up missing a dive, or the dive-shop is closed by the time we're done (and neither of us live close to a fill station).
Instead of that, we could have hit a location where sunglasses, iphones, etc are frequently dropped, and often finding a bunch of sunglasses, with 1 to 6 of them being worth more (each) one of those bounties.
It took about three hours of hard work using a couple steel 72’s. He needed some zincs which I had in stock so I sold those too. While I was there someone else came up and wondered if I’d have time to put on a few zincs on his boat and look it over for blisters. And then a crab guy comes up and needs to have some crab line undone from his prop.
I went out there to do one job and by the end of the day walked away with $600 cash.
Moral of the story, there is money in diving you just need to know where to look.
Hint: It’s not teaching OW classes.