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I get your point (sort of) but sport climbing isn't really about making a competitive sport out of it for the most part. It's about a potentially safer version of climbing that therefore broadens the market.
Sport climbing involves permanent (hopefully) bolted routes versus removable protection.
I think the climbing competition aspect of sport climbing is a very small part of sport climbing.
I agree with you in that there are probably ways to broaden the appeal and refine the market in diving as was done in climbing but it doesn't have to be about making a competition out of the "sport" of diving.
Out of curiosity ... how many fat or out of shape people are involved in sport climbing?
How many people only ever climb once or twice a year, when they're on vacation?
I think it's appealing to a whole different market segment that tends to take the activity more seriously than the typical sport diver does ...
... Bob (Grateful Diver)