One of the more ironic aspects of the Iberostar’s decision is, in addition to the bad press here and other travel forums; it also will reduce their exposure to other travelling divers. In my travels I have based future hotel bookings on what I have thought looked inviting and upon what fellow divers have shared with me after we have picked them up at their resort. By chasing away the independent dive ops the Iberostar will lose this valuable advertising. For the most part, this advertising advantage is fairly one sided…you don’t see the off-site dive ops pulling up to the pier with signs on their boats soliciting customers with signs that say “come dive with us instead of your resort operator.”
I will agree that there are not a lot of divers who take advantage of booking with outside dive ops and that just speaks to the greed of the hotel in trying to monopolize all dive revenue emanating from their resort. It won’t change the booking habits of casual or new divers but it will backfire and alienate a segment of the dive population that could add to their incremental hotel revenue but will not as many will choose to book elsewhere.
The most important aspect about this internet and email campaign is that it is ultimately about us…the travelling diver. A fee like this is the beginning of a slippery slope that, if not successfully fought, will lead to other resorts implementing a similar policy and perhaps banning outsiders all together. It was suggested that pier pick-up will always be available in Cozumel and I have to refute that…things change. If the dive community, working together with the local dive operators, do not take a stand that hurts the Iberostar then the inevitable outcome will be that other resorts will embrace this business model. Given that a resort receives approximately 25% of the on-site operators gross revenue, they have a vested interest in squeezing out any competition. If we want Cozumel to morph into the Caymans or Aruba then let us be silent and watch a dive destination see its convenience and economical offerings disappear.
As much as they have the right (since they own the property and pier) to do this, I have the freedom of choice as a traveller to take my business elsewhere and I will. I also have the right to inform my fellow divers, via the internet, of why I am doing this and to encourage them to join the fight.
Some have suggested that Antonio and Christie are claiming an entitlement to use these docks…I don’t read their comments that way. They are simply saying that this change will impact on us, as divers, in how we have enjoyed diving in Cozumel. When I stayed at the Occidental Grand, I appreciated being able to wait on the beach with my non-diving spouse until I saw the familiar sight of the Jewfish coming to pick me up. I don’t wish to have the inconvenience, the extra time or the cost of having to taxi to the Caleta should my hotel shut out the independent operators and will change my bed rather than my preferred boat. The claimed “third option” of switching dive operators might work for those who change dive ops more often than they change underwear but most on ScubaBoard seem to value loyalty to their chosen operator. As a business owner, I appreciate loyalty but don’t believe I am entitled to it…I earn it. I read the many postings on this forum and see several dive ops that fall in this category of earning that respect and loyalty and often wonder why a solitary voice in the wilderness continues to chime in against a board favourite because of an old perceived slight. If someone is perplexed that he doesn’t get a friendly wave from Christie’s staff perhaps they should consider the multitude of negative posts they make slagging her operation. It’s not rocket science!
While the independent dive operators do not have the entitlement to access the pier, I, as a paying guest, am certainly entitled. I have the right to call for a pizza delivery. I have the right to call for alternative transportation. I have the right to choose who to tip and whether or not to use a Wi-Fi service that I might consider expensive. And I feel strongly that I have the right to invite an outside dive operator to pick me up. Should the resort feel otherwise then put it in writing in their terms of service when I book. If the outside dive ops were coming to troll for business I would be critical of them in the same way that I don’t appreciate trolling on this board…they are not. We, as divers, are extending the invitation.
Some would suggest that, business being business, these dive ops should simply increase their prices accordingly. The real world doesn’t work this way. The dive business is highly competitive and if Christie and Antonio wanted to become millionaires they should probably have started with two million. There will always be someone willing to cut prices (and perhaps compromise safety and break the rules) to obtain business. In the past year I saw a great and highly praised dive op in Belize close up shop for this very reason. The motivation for the best dive operations in Cozumel is to eek out a living doing something they love and enjoy (as we do)... the lifestyle of diving. As Deborah said, until you walk in their shoes (or fins) don’t be so quick to judge. If we want to drive them all out of business and be at the mercy of a few big firms…by all means support the Iberostar in their monopolistic quest.
I would hope this thread doesn’t get closed…let’s keep the heat on but, if you are going to participate in the discussion, get your facts straight. Some keep suggesting that this is only about $2.00 to $3.00 per diver per day. FALSE. It is a fee, ranging from a low of $50.00 per month to a high of $500.00 per month depending on some unknown volume. Both Christie and Antonio have stated that the per day/per diver fee is something that they could reluctantly live with and incorporate into their business plan. Some people don’t want the facts to get in the way of a good argument.
Ultimately I want the better operators to survive and prosper…not just because they provide us a great service, but because we develop strong bonds with them. When I return to dive with my favourite in Cozumel I would rather be regarded as an old friend than simply a customer. I believe in supporting my friends and think that most fellow ScubaBoarders do as well.
By the way I should have jumped back in to this thread sooner and apologize. As I write this I am up in Whistler volunteering for the 2010 Olympics and anxiously awaiting the Canada – U.S.A. gold medal hockey game on Sunday. Go Canada Go. (Why not start another controversial post?)